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Offline, it's all about
"location, location, location."
Put your business where people crowd by... and you're all set. Get your
cash register ready!
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Online,
small businesses fail to act on the fundamental
reality of how people use the Web. No one "passes by." They
search for "information, information, information."
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Become an "information entrepreneur." An
"infopreneur." Basically... monetize what you know.
It's so simple. Not "easy" (real
business takes some work)... it's simple.
No technical barriers to stop you. Provide in-demand information
("Content") about something you know. From that point on, everything
flows...
Let's review C
T
P
M,
the proven way to build any business online.
Content
Web users search for information,
for solutions. They are not looking for you
- they don't know you (yet!). They seek what you know.
Give it to them. Convert your
knowledge into in-demand Content. To succeed
online, start where they start - at "the search."
Traffic
Your topical content ranks high at the Search Engines (ex., Google,
Yahoo! MSN), attracting free, targeted
(i.e., interested), open-to-you visitors. Basically, these future
customers "meet you" at your site. These visitors are known as "Traffic."
(Click here to see how well C
T
P
M drives Traffic.)
PREsell
Complete strangers develop trust and confidence in you. How and why?
You "PREsell"
by OVERdelivering what they seek... relevant, original, information.
Deliver it in your own voice, in your own way to go beyond mere
confidence... your visitors will like you.
(Immediate
"selling" on Web sites is ineffective unless you have a brand like
Amazon.)
Monetize
Convert warm, willing-to-buy ("PREsold") visitors into income. Called "Monetizing,"
this is the easy part. But "M"
cannot happen if you fail to first execute C
T
P. This is where 99% of
small businesses fail. It is what SBI!
delivers.
Once you have your own PREsold traffic, you
are in control. Blend in multiple streams
of revenue, not one. Diversify into multiple streams of
revenue to maximize income, growth and stability. (Click to see the common, effective,
monetization options).
| IMPORTANT
Most small businesses think of themsleves as "being" only
one monetization model... they sell hard goods (or e-goods) or
they display Google AdSense ads or they offer
professional services or they are affiliates, or-or-or.
Instead, think "and-and-and." |
C
T
P
M
Is The Only Infopreneurial Approach
That
Can Show You This Kind of Proof
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